On 16 April, the 18th 2019 Shanghai International Automobile Industry Exhibition (Auto Shanghai 2019) themed with "Create a Better Life" was kicked off. Themed with "Drive Your Dream by Car", based on the "Dongfeng Pavilion" mode, DFM, along with its 11 subsidiary vehicle manufacturers, participated in the exhibition, with a total exhibition area of 16,595㎡, and the121 exhibited vehicles. The main booth of Dongfeng Pavilion, with an exhibition area of 2,250㎡, exhibited 21 Dongfeng vehicles (10 first-launch vehicles and 9 NEVs) and 2 self-developed key assemblies, which show DFM’s latest achievements in "lightweight, electric, intelligent, networked and shared development".
Shanghai in April is full of vitality in spring. After 8 a.m., Dongfeng booth has been crowded with nearly a hundred of reporters from internationally and domestically famous media, who have erected their cameras early to expectantly witness the opening ceremony of Dongfeng Pavilion. On the LED display screen on the main booth of Dongfeng Pavilion, the eye-catching theme "Drive Your Dream by Car" is matched with urban vehicle use scenario, which highlights sense of technology. Dongfeng Pavilion sets up a Dongfeng AX7 Smart Space, a WindLink 3.0 AI OBU System, and a Dongfeng Mobility Service Experience Area. Clear modules and rich experience reflect DFM’s brand value concept of "Quality · Wisdom · Harmony", and highlights DFM’s confidence and determination to provide users with all-round high-quality vehicle products and services.
Zhu Yanfeng (chairman and party secretary), Li Shaozhu (general manager and vice party secretary), Cheng Daoran (director and vice party secretary), Yang Qing (standing member of the party committee and vice general manager), You Zheng (standing member of the party committee and vice general manager), and Luo Yuanhong (assistant to general manager) attended the opening ceremony. Xu Zhijun rotating chairman of Huawei as corporate strategic partner also attended the opening ceremony.
Zhu Yanfeng introduced the general situation of "lightweight, electric, intelligent, networked and shared development" and made a speech. Li Shaozhu made a welcome speech and introduced DFM’sexhibition. The opening ceremony was presided over by Ouyang Xiadan CCTV’s famous host.
Since last year when the brand strategy with the value concept of "Quality · Wisdom · Harmony" has been released, DFM has made greater efforts to advance the implementation of the brand strategy, and focused on the "lightweight, electric, intelligent, networked and shared development" to accelerate the construction of "Quality Dongfeng,Wise Dongfeng, Harmonious Dongfeng", and provide users with all-round high-quality vehicle products and services. During 2019 Shanghai International Automobile Industry Exhibition, DFM focused on the show ofthe innovative achievements of "lightweight, electric, intelligent, networked and shared development", which is a specific interpretation to DFM’s brand value concept.
The Dongfeng booth during 2019 Shanghai International Automobile Industry Exhibition has the three outstanding characteristics: (1). Each product is the outcome for the implementation of Dongfeng’s brand strategy, which is deeply integrated with Dongfeng’s brand concept of "Quality · Wisdom · Harmony"; (2). Focusing on smart car and smart mobility, DFM intensively displays the latest achievements of "lightweight, electric, intelligent, networked and shared development", including Dongfeng D53,Dongfeng E3, Mobile Mobility Service Platform Sharing-VAN, Dongfeng Mobility Vehicle-sharing Platform, etc. which have been released at the same day; and (3). Focusing on customer experience and interaction, DFM sets up Dongfeng AX7 Smart Space, WindLink3.0 AI OBU System, Dongfeng Mobility Service Experience Area, etc., through which the audiences are able to feel the charm of automobile technology immersively.
Zhu Yanfeng said: "This year is the 70th anniversary of the founding of the People’s Republic of China, as well as the 50th anniversary of the establishment of DFM. With new era and new starting point, DFM will stay true to the mission to strive ahead, firmly implement the new development concept, adhere to the requirement of high-quality development, accelerate technical innovation, product innovation, service innovation and business mode innovation, realize the struggle objective, accelerate the realization of providing users with all-round high-quality vehicle products and services, accelerate to be a globally-competitive world-class enterprise, and make unremitting efforts to meet the customer demands on the better automobile life in the new era, and build an automobile power."
Li Shaozhu said: "From 2019 Shanghai International Automobile Industry Exhibition, the automobile industry is facing some unprecedented changes, the automobile has become the strategic highland of technical innovation, and the trend of "lightweight, electric, intelligent, networked and shared development" is mutually interwoven and integrated. DFM willadhere to the innovation-driven concept, accelerate the conversion from automobile manufacturer towards mobility service provider and logistics solution provider, and make efforts to be an excellent enterprise of providing users with all-round high-quality vehicle products and services, and realize the struggle objective".
Sharing-VAN appeared on the opening ceremony again, after it made its debut in Xiangyang in the beginning of this month. Sharing-VAN is a domestically-first L4-level self-piloting automobile which integrates 5G remote driving technology, as well as a conceptual product integrating DFM’s innovation achievements of "lightweight, electric, intelligent, networked and shared development". The first mass-produced model of eπ concept vehicle Dongfeng D53 has been launched firstly. Dongfeng D53 is a high-performance dynamic sedan tailored for the generation after 90s, which is certain to re-definite the new tide of fashionable vehicle. The first battery-powered urban SUV of Dongfeng GLORY Dongfeng E3 has been launched firstly. GLORY E3 is characterized by its excellent electric property, innovative intelligent function and all-round super guarantee, being the new choice for the mobility of urban fashionable people.
Moreover, China VI FXAUTO T5 is the first model of Dongfeng FXAUTO 3.0 - the first retrofitted vehicle of "Intelligent Social SUV" FXAUTO T5. Strong product lineup, including Dongfeng D53 racing car, Dongfeng AX7 PHEV/FCV versions, Dongfeng S50-EV, Dongfeng Warrior, etc., highlighted Dongfeng’s Self-development capability.